For most real estate agents, compared to where they are now they would likely be satisfied with a few leads a week. In fact if worked properly they should be able to convert 3 - 5 new leads per week in to 2+ closing per month if worked properly. Of course that is also a question of how to work the leads properly, however that's not the subject of this post.

Ultimately if you are doing good SEO work on your site eventually you will be ranked for the keywords that you have optimized around and you should if your site is designed to capture the leads, generate more leads then you can handle. You'll have a couple of choices at that point. One refer leads out to other agents in the office, or build a team. Both of these are valid strategies however building a team will likely give you more control in the long term growth of your business so I would suggest you start there.

If you haven't read the book, "Millionaire Real Estate Agent" by Gary Keller this would be a good place to start on growing your real estate practice. Even though the three L's, Leads, Listings and Leverage are a bit different, as an online agent with a great web presence you can skip to a large extent the second L (Listings). Listings ultimately give you the vehicle to advertise in the offline traditional model, however with the right IDX system on your site you can get the benefits of listings without the headaches. Of course if you like listings then you can grow your real estate practice even faster.

Another book you may want to consider is, "The E-Myth Revisited", my Michael Gerber. This is another great book on building a franchisable business which ultimately should be the way you set-up your real estate practice.

Ultimately the reason to do SEO right is to generate ongoing business, but the reality if done right you will start to dominate your market online and the lead flow will be more then one agent can handle. I'm definitely a product of SEO done right and I'd like to help you do SEO right in your market as well. As always do feel free to send me an email direct @ Glenn@WorkingTheMagic.com or call me direct @ 360-220-1470.

Labels: Business Development, SEO Strategies