Now in order to be relevant wouldn't it be really cool if Google would tell you what words they expected to show up on pages or sites with the keywords you are optimizing around?

Well guess what, Google has a tool that has been in their labs for years which will do just that. It's called Google Sets. Now its a bit rough around the edges, meaning that you'll have to take some of the results with a grain of salt, however if you are looking for keywords that Google expects to show up with the main keywords on your page definitely give Google Sets a try. I would type in a couple of the communities that you are interested in working in. In Seattle lets go with Bellevue and Kirkland (two cities on the Seattle East Side). See the additional cities that Google expects to see on the page or somehow connected with these cities. This is just a quick and dirty example however you can try the same thing for communities that you serve and see what Google expects to see. There are other uses of this information from an SEO perspective that we have figured out as well, but for this post just think of the content you are putting on your page when you are building it out.