Despite spending the majority (An understatement) of my time working SEO, Search Engine Optimization, to achieve top organic results in Google and other search engines I enjoy experimenting with online advertising campaigns.

Online advertising campaigns work well in the early stages of launching a website to drive traffic and begin converting leads from day 1. The downfall of this type of advertising campaign is that visits to a website will be determined by the amount of continued daily or monthly spend, but that is the subject of another post on the Return of Investment of SEO vs Pay-Per-Click. That said, to manage a successful online advertising campaign one must have the ability to monitor the generated traffic and conversion of leads for specific campaigns.

The best way I have found to track the results of individual campaigns is to "Tag" links. Tagging links involves creating unique link ID's with embedded information for each online campaign you have. This will allow Google Analytics the ability to track of the success of referring campaigns (If you are not familiar with Google's web analytic system you may want to read Who Visits Your Website? Use Google Analytics).

Specific instructions are found within Google's help archives titled How Do I Tag My Links? where you will find access to the URL Builder that makes monitoring and managing your online advertising campaigns possible.

To discuss long term online marketing and SEO strategies call 888-442-5115.

Labels: Google, SEO Strategies