The behavior of users as they fly around the internet with the use search engines is an interesting topic that reveals the importance of SEO and ranking for top positions.  It is fairly intuitive that ranking number 1 or 2 for a highly searched term is good, but the question is how good? 

Here are some numbers that shed light on the real benefits of rank position by taking a look at the number of clicks (aka visits to a website) determined by where those sites show up in the search results.  Notice search results 1-3 account for over 62% of the visits for any search term, and being on the second page eliminates a website from nearly 90% of the search traffic.

The Importance of Top Rankings

Labels: Google, SEO Strategies, Working The Magic