I never thought that a site with agents pictures and info only on an internal page (Not the home page) would be considered a stealth site. I thought is was keeping up with the times. What users are expecting have changed over a period of time and so we must fulfill expectations.

Understanding that out of state clients, which is most of the internet leads, find homes in this order:

1. Want to find out about the area and/or neighborhoods
2. Look for homes
3. Find an agent

Finding the agent is last on the list, so it makes sense to put the agents pictures on an internal page. Believe me, no one wants the see the agent and their dog on the front page. That is web 1.0 stuff that should be left in the museum. It really makes me wonder if agents that want to paste their picture on the front page are creating an e-commerce site or just feeding their egos. I know that web designers will feed their egos to get the contract. We design our sites with the end user in mind and the search engines, not the agents egos.

Find a web designer that knows how to create an e-commerce site, not just a website. The difference is that a website can suck all it wants, nobody will ever care to see it anyways. E-commerce site is intended to make money. That high school kid that can design a website for $20 will not work. Drop the emotions and think of cold hard cash you can make off a great SEO and user friendly site.

Labels: Website Design