I have looked over thousands of web sites. The main problem with most of them for the potential clients that do come through is that there is no info on the area the agents serve. The thought may be to send it to them in a relo packet to get their contact info. It may work, if they stick around long enough on the site to request it.

Internet leads start with:
1) Finding out if they want to move to the area or which part of the area.
2) Look for homes
3) Find an agent

In that order.

Google loves content. It tells the search engine what you are about. Does not hurt to have the proper keyword density as well for the city/neighborhood and using the proper title and meta tags for the city/neighborhood. Blog style works just fine. Most amazing of all, they do not list the area they serve on the front page for the potential clients. You would think putting the city you serve on the front page is a "no dunno?", but there are hundreds of sites out there that do not. When in doubt, clients will go to another site they know it is the right area. Another site is just a click away, always.

Labels: Content, Website Design