It's important to understand that the ways consumers now digest their news and information is much different than years ago and I consider real estate professionals to be the best poised to benefit from the type of citizen journalism we see a lot of today.

Here are some slides I used recently for a Vlogging and Video Publishing presentation covering some of the basics from recording to sharing.

Labels: Branding, Social Media, Vlogging

You have heard about them: Twitter, Facebook, LinkedIn tomorrow's next big thing and diving into the world of Social Media is a daunting task when you don't know where to start, what to focus your valuable time and energy on and ultimately what provides a real return on investment.

The Real Estate industry is unique. Social networks thrive on user interaction, sharing quality content, business transparency, building connections and networking. Constantly PUSHING products, listings, marketing ploys to these networks are generally met with negative feedback and few results.

The SOLUTION is two part:

1. Spend time on the right social networks and evaluate the You Brand you are representing on these networks. Know what to share and how to engage the communities using all of the available tools to your advantage.


2. Integrate social networks into your website and blog. Some visitors to your site may just be browsing content and not in the stage to become a solid lead yet. Give these visitors a way to view your social profiles: Facebook, Twitter, ActiveRain, etc and potentially befriend you, follow you or interact on those platforms. Social networks provide a great opportunity to stay connected to and interact with visitors over time.

We have created a Hybrid Social Media Package that tackles the technical aspects of setting up a successful community presence combined with our popular coaching services to ensure long term benefit. We want you to stop worrying if you are doing the right thing and to focus on what you do best, closing deals.

If you're interested in our Social Media Services please contact us today!

Labels: Social Media, Website Design