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Creating Online Content For Real Estate
In this video I chat about the importance of creating content online for your real estate business and how that content filters through the various networks.
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The Power of Response in Social Media
So I wanted to share something that’s been driving me crazy lately and that is the perception of social media as it applies to marketing your business. There are some people who see social media as a stand in for print advertising and this is absolutely absurd. When someone posts on facebook, youtube, or twitter, they’re engaging in a conversation, an interaction with other people.
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Short vs. Long Tail Keywords
There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity.
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Vlogs and Video Publishing
It’s important to understand that the ways consumers now digest their news and information is much different than years ago and I consider real estate professionals to be the best poised to benefit from the type of citizen journalism we see a lot of today. Here are some slides I used recently for a Vlogging and [...]
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