Blogging 101: How to Write A Quality Real Estate Blog

etting to work with Realtors so closely, I’ve had the privilege to see first hand what problems arise in the process of building an ‘online presence.’ Two of the most common complaints I hear are “I’m not a good writer nor do I have endless amounts of time to grind out a post.”

So today, I want to try to solve these problems in the easiest way possible.

Creating Online Content For Real Estate

In this video I chat about the importance of creating content online for your real estate business and how that content filters through the various networks.

8 Tips: Online Lead Capture

What are you doing to capture leads with your website right now? Your website should be using 3, 4, 5+ ways to capture leads and convert traffic into contacts and ultimately closes. Assuming you are generating some traffic through your site, these are some of the best practices in online real estate lead generation that your competitor is already using.

Short vs. Long Tail Keywords

There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity.

The Website Trap, Do You Lease or Own?

On a daily basis I am evaluating websites for search friendliness, researching effective keywords, title tags, content, lead capture and many other contributing factors to Google success. I do this for websites big and small, new and old with varying marketing budgets. My job is to create an effective personal strategy to move a website [...]