Blogging 101: How to Write A Quality Real Estate Blog

etting to work with Realtors so closely, I’ve had the privilege to see first hand what problems arise in the process of building an ‘online presence.’ Two of the most common complaints I hear are “I’m not a good writer nor do I have endless amounts of time to grind out a post.”

So today, I want to try to solve these problems in the easiest way possible.

Short vs. Long Tail Keywords

There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity.

Strengths and Weaknesses of Pay-Per-Click (PPC) Ads

Lately I’ve been discussing the role of Pay-Per-Click (PPC) strategies in an effective SEO campaign. For those new to this, PPC generally uses an auction based pricing system for purchasing visits to a website based on specific keywords. Prices for keywords go up as the number of advertisers goes up because the space [...]