Chicago Illinois SEO

A breakdown of the online landscape for the Chicago Illinois real estate market.

"Chicago real estate" is searched an average of 550,000 times a month on Google and is the most searched real estate search term targeted for the Chicago Illinois area. With around 80% of consumers now beginning their search for real estate online (And growing) the value of ranking at the top of this search term is increasing.

Keyword Analysis

Search Term	Approx Monthly Search Volume
Chicago real estate	550,000
Chicago Illinois real estate	135,000
Chicago IL real estate	60,500
Search numbers generated from the Google Keyword Tool.

Importance of Top Ranking

Websites ranked near the top of the search result pages enjoy a much higher percentage of the search traffic visiting their website. Over 60% of all searchers will visit one of the top three results. The remainder of the first page (Results four through ten) all share about 27% of the search traffic.

A website not appearing on the first page is instantly missing out on nearly 90% of the traffic for that search term.

Search Result	% of Clicks
1	42.1
2	11.9
3	8.5
4	6.1
5	4.9
6	4.1
7	3.4
8	3.0
9	2.8
10	3.0
11-1000	11.3

Expected Traffic for Top Ranking

Based on approximate search traffic and click percentages, the expected monthly traffic from top rankings for the search terms "Chicago real estate", "Chicago Illinois real estate" and "Chicago IL real estate" is listed below.

Search Result	"Chicago Real Estate"	"Chicago Illinois Real Estate"	"Chicago IL Real Estate"
1	231,550	56,830	25,470
2	65,450	16,065	7,199
3	46,750	11,475	5,142
4	33,550	8,235	3,690
5	26,950	6,615	2,964
6	22,550	5,535	2,480
7	18,700	4,590	2,057
8	16,500	4,050	1,815
9	15,400	3,780	1,694
10	16,500	4,050	1,815
11-1000	62,150	15,255	6,836

The Competition - "Chicago real estate"

Inbound Links	Search Rank
974,000	#1
1,640	#2
18,600	#3
3,030,000	#4
160	#5

General Advice

High search engine rankings are the result of good inbound links and optimized web page contents. You must have both to succeed on search engines.

The more other web sites link to your web site the better. Search engines find this factor important because it is an off-site factor, meaning that it is not directly under your control.

Make sure that other web sites use the search term "Chicago real estate" in the link text when linking to your site. Search engines assume that your web page must be relevant for the search term "Chicago real estate" if other web pages link to your web site with "Chicago real estate" in the link text.

Make sure that surfers can find the links to your site on your link partner's web sites. The link to your site that is buried 3-4 levels away from the home page may not be as valuable as a link prominently placed on the home page.

Links that are in bold face or uses a big font may be more important than other links.

Use the search term "Chicago real estate" in the link texts of your own links.

Do not use exactly the same link text for all links because that might look unnatural to search engines. Use different but related link texts that contain your keyword and related keywords.

The best way to attract new links is if your web site offers unique content that cannot be found anywhere else. Then web sites voluntarily link to your site. Try to regularly add new web pages, articles and texts to your web site.

Free Website Analysis & One Month Coaching - New or Existing Websites

We have found that we can provide the most value to our clients by assessing their websites on an individual level and then match their needs with our offered SEO Services to create custom optimization packages. Below are some of the factors we analyze:



	Keyword research Search term competition Site design recommendations Search engine friendliness analysis Link building Previous optimization efforts Analytics and stat tracking Conversion rates and lead generation IDX and CRM solutions			Keyword research Search term competition Custom website design IDX and CRM integration Link building Analytics and stat tracking Realistic SEO timeline Short term and long term strategies

		Working The Magic, LLC \| Real Estate Search Engine Optimization - To learn more call (888) 442-5115